Referral Smith

Free referral check / 11 questions / About a minute

Why a happy client says“I'll keep you in mind”and then sends no one.

Asking is one of six steps a referral has to pass. If another step is weak, your client wants to help but has no words for what you do. Asking harder won't fix that.

Find my weak link

No email needed to see it

Fig. 1 Which link breaks?

Fig. 2 What the check looks at

6 steps a referral has to pass.

  1. 01

    Easy to refer

    Could your clients say who you help, in one sentence?

  2. 02

    Partners who send work

    Do other businesses send you work?

  3. 03

    Asking clients

    Do you ask happy clients for referrals?

  4. 04

    Something to pass along

    Do you have something useful people can pass along for you, like an article, checklist, or short talk?

  5. 05

    Handling referrals

    When someone is referred to you, how fast do you reply?

  6. 06

    Thanking referrers

    How do you thank people who refer you?

Fig. 3 A sample, for an executive coach who works with new VPs:

“[Your Name] coaches newly promoted VPs at tech companies. If you just stepped into a VP role, you should talk to them.”

The second half tells a client when to think of you.

Fig. 4 What you see

Answer 11 questions. In about a minute you'll see the step that stops your referrals, and a sentence your clients can say to send you work. You don't need an email to see it.

Find my weak link

Referability scoreSample

58 of 100

Based on your answers, with fixed points for each one. Each of the six links counts the same.

Which step
stops yours?

Find my weak link

11 questions / About a minute / No email needed to see it

Find my weak link
1. What do you sell, to whom, and at what typical price?
2. About how much revenue does your business bring in a year?
3. How many active clients do you have?
4. Where did your last 5 clients come from? Check all that apply.
5. How did your best client ever find you?
6. Could your clients say who you help, in one sentence?
7. Do other businesses send you work?
8. Do you ask happy clients for referrals?
9. Do you have something useful people can pass along for you, like an article, checklist, or short talk?
10. When someone is referred to you, how fast do you reply?
11. How do you thank people who refer you?

Please don't enter client names.